Many of these are not true #industry music #pundits - but that is not why we do it.
With Ginny we are trying to create songs that polarize the listeners...
why?
Well with songs you cannot please everyone all of the time. Some people that love #thebeatles may really not like #katyperry no matter how good each of them may be respectively.
So with the songs we are writing we are trying to hit a specific audience that LOVES the song.
What is a disaster is a song that everyone thinks is "okay". And scores a 5 out of 10 for Everyone.
With the song GRAVITY we seem to have hit that on the head. In our latest crowd review through #reverbnation we managed to totally polarize the review crowd.
The song either got a resounding 10 out of 10 or a resounding "I hate it".
Here are some of the negative reviews first to show how when people don't like a song they don't like it.
"Country, apple pie american. The easy listening quality almost makes it preachy. I don't like it. Too heavily enunciated, I don't care for the lyrics. This song could be a churchy, choirish tune, good for Sundays."
"the intro of the song wasn't the best and i didnt care too much for it. the artsit lacks her personality on the song and comes off a bit lame. i think the lyrics of the song don't have any character to them and are just as plain and lame as the artist. i think the beat of the song isn't composed enough to save the artist and the lyrics. the beat of the song is great and has a lot of different sounds to it that mix well with one another. the lyrics of the song have some structure t them and formation, but i think since that actual words and the artist isn't the best then the song doesn't work . i think the idea of the lyrics and message of the song was there."
"The echoing electronic background is distracting from the stronger vocals and other instruments. The singer is good, but she seems to dip lower in pitch than suits the song at times, and stretches her notes a bit longer than she can hold them. The song is trying to be upbeat and peppy, but lacks any sort of real energy. The backing echo and wail are both annoying in comparison to the rest."
"The beat was cool but did not really match the singer. That said its more or just the singer, she has to high pitched of a voice ... at the start. Once the guitar comes in she has a deeper voice and just sounds better. The lyrics do make sense just are kind of boring. This song gets a 6."
We love to read the negative reviews as they help us to understand if we really made a big mistake in any of the songs or we just didn't appeal to the audience (you cannot please everyone. This feedback is taken by the #astarmadebyyou team very seriously -and is discussed in our weekly briefings with Ginny.
Many artists don't like the negative feedback - they find it hard to take Criticism - but that is what sets Ginny above many other #musicartists - she is a professional and takes a professional approach to her music. (How many other music artists would put up the negative reviews on their own blog?)
But what we also focus on is the positives. And this is where we get the most pleasure. The latest crowd reviews were exactly what we wanted for Gravity. They were totally polarized. Compare the above negative reviews with the following positive reviews.
The initial instrumentals within the introduction were distinctly rhythmic fast paced and artificially created. The vocals emerged relatively quickly and were female led and sat on top of the instrumentals which continued the same tune as what had been laid down during the introduction. The lead female vocalist had a smooth, rich and warm vocal performance. Full of shapely, round tones, she sung with a high level of lyrical clarity and displayed an impressive vocal range. Her accomplished vocal ability added to her passionate, emotion-filled and convicted performance. Initially, the rhythms and beats of the instrumentals in the introduction did not engage me personally, but the song did grow on me. This track is quite clearly professionally produced and displays a high level of talent. I feel it has the potential to do quite well.
This track is fascinating. This song makes me feel like I am in the jungle. Although this artist music is not for me but for people that enjoy life. I like how she talks about gravity in her song. this track is brilliant.
I really love the voice singing the meaningful lyrics! It is a relaxing song and very catchy. The singing is at very high quality throughout the whole song which is amazing. The melody in the background could be a tiny bit louder in the verses but otherwise the song is almost perfect! WELL DONE! i could listen to it all day!
I think that you have a little work to do ... JOKES!!!!!!!!!!!! this is amazing , and i definitely think that this absolutely great. Clearly a lot of time and wok has gone into this , "LET me dream the dream "I think that you are really good and should keep working hard so that you make it!The best elements are the vocals and the instruments
What is interesting about these crowd reviews is that when people LOVE the song they really love it - and that causes engagement with the artist and their music. We also like these reviews as they are "real" potential fans - not #musiccritics - and they give a raw insight as a potential listener. They also show that many of the reviewers are not native English (which is important when we write #lyrics) In todays global market many of the expanding markets are in #latinAmerica or #asia. And most people are not first language English speakers. So although Ginny's Lyrics may to the #UK or #USA market appear to be "simple" or "Naive" or the meaning of the song - very "basic". We have done this on purpose to reach out to the emerging markets - so they can engage with an "english" lyric song and sing along.
Ginny is not going to appeal to mush to the UK or #American market - we know that from the #twitter and #facebook profiles that follow here and engage with her. So we need to take reviews that see if our #targetaudience is actually able to understand the meaning of the songs - engage and love them.
Our advice to all upcoming #music #artists - is that the music audience is changing rapidly - it is moving East and South - where the emerging economies are. If you want to compete in the next 10 years then you need to think beyond the classic USA and UK markets -- they are full of amazing talent and the fans have a very specific taste that is hard for non UK / USA artists to break into. This type of global crowd review can give amazing insights into the fan base and the way they think.
Over the next days we will be sharing some insights we have discovered for the various songs.
The most interesting for Gravity is that more than 50% of the reviews thought it was the next #disney song.
This sounds like a very interesting Disney song, the soft melody at first coaxes the listener into an amazing feeling, then picks up pace at just the right time, making the listener feel a strange sense of emotion due to the songs lyrics adding into the beat. Perhaps there can be a bit of a vocal clean up, but other than that, its an awesome song, that could be used in a film to show an inspirational moment take effect, the songs tune has a catchy ring to it as it speeds up and slows down, and still maintains a secure feeling.
Would love to know what you think about the sound of Gravity -- all feedback is great feedback.
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