Long Week - Working on Brand Image

It's been a long week for the entire team working on the Ginny Vee #brand. We've been refining in the studio to try and ensure we really get the right sound into the songs that defines the "sound brand" we want with Ginny Vee.

There's a certain set of sounds the musicians have been working hard on to ensure that the Ginny Sound is consistent across the entire range of #songs that she is working on. With this "guide" under the music we are adding the incredible #vocals of Ginny to give a unique  and stunning sound.

We've been asked many time is: How is the sound of Ginny Vee?

Well it's very much a modern pop sound - but we've been using some classic synths to generate rich deep layers in the tracks. Using a #midi input to capture the synth generated sounds into #protools where the tracks are meticulously built, layered and rendered. (we've been asked what we are using by some #techheads)

The sound engineers have been taking cues from the 80's and 90's to blend in with modern progressive beats, ambient sounds and some incredible new tools that give amazing effects with filters, fades and add vast space to the music.

Each track has a unique Ginny Vee Brand - but each and every one is a stand apart work - from up-beat almost dance tracks, to deep pop, to ballads, to funk. We've been working with talented session musicians that have added amazingly funky #guitar riffs, and rich #piano tracks. This blend of synths, loops, and real instruments is creating a very rich sound structure indeed.

Ginny has been laying down the vocals as we move to the final versions of the tracks - and we've been giving sneak peeks and Radio Press Kits out to gain feedback.

What has come out as a very constant theme is that Ginny Vee has a sound that is reminiscent of the early work of #madonna - yes a big claim but it's the critics that are telling us. And really - that is not a bad role model for vocals??

But don't be fooled this is not a copy of "Madonna" - it's a new sound, new vocals that have hints of one of the greatest pop stars ever. 

So as the "music brand" comes to life - the team has been recruiting image consultants, photographers and image experts. A huge part of the brand is in the image of Ginny Vee. But what is clear - she has a natural beauty and without doubt the #pictures that get the most comments and votes on #facebook (www.facebook.com/ginnyveeofficial) are Ginny's #selfies. (We've got a ton of requests of what camera Ginny is using for the latest #selfies - and we can say that we use exclusively #APPLE and the #iPhone 5s is used in the latest images).

To celebrate the success of the #selfies we have added a cool new feature to the #official Ginny Vee website (www.ginnyvee.com). It's what we call the #selfie page - a page where you can find #selfies by Ginny and by many of her #fans that have been sending us their #selfies. If you want your #selfie on the page - then simply mail one to info@ginnyvee.com 

For Ginny one of the most important things is #fan interaction - and Ginny and the team have been working hard to make sure we have regular updates on #facebook, #twitter and #instagram and #+google - our first four main social media pages for Ginny. And already she has over 40K followers across the various social networks. Ginny is first and foremost a #socialnetwork user - and you can interact with her on any of these channels - just look for @ginnyveemusic on any of the social media networks or directly from #google

It has been a huge amount of work - and well - it's only just started. The aim is to get the #fans incredible content in the form of exclusive #backstage, #interviews, #photos and ultimately amazing #music and #pophits. 

Already Ginny has some #videoclips online on #youtube but we are working hard on lots more - with some exclusive #backstage clips and #vlogs to come very soon. Stay with us as the #number1 priority is the #music and we are working on that night and day - getting all the other stuff as we can.

But we still need your help - and any of you that can help spread the word on any social media networks will be so helpful. This project was born as an innovative social experiment #astarmadebyyou and we still believe that #socialmedia will be the key driver for Ginny Vee and the "Ginny Vee project" - and that means we need your #help

Next week we will have some key updates from the #recordingstudio 

Keep watching.

Ginny Vee participates in upcoming health publicity

Today Music Artist Ginny Vee was filming for an upcoming "Healthcare Campaign" in her home country of Italy.
Part of an upcoming  TV spot to raise awareness about a major health issue, an issue that could impact us all.

Images and information are under embargo until the release of the campaign; sometime in the next few weeks. Ginny will be part of this important national awareness campaign.

"I'm thrilled I can be part of such an important national campaign," said Ginny. "I will give more details once the campaign is released in the coming weeks. But I will be asking all my friends and fans in Italy to serious;y think about what I'm supporting."

More information coming soon.

Planning and moving on

Today is a big day for Ginny with an incredibly important meeting with the #music production team.
Theme for today is #song selection and plan for the coming 3 months. Plus selecting from the #demos the strongest songs for the upcoming #album.

Wish Ginny Luck...

It's #selfie time

YES - you too can now be immortalized on the Ginny Vee website...

All you need to do is shoot a #selfie -- add a personal message to Ginny (if you want) and simply email it to info@ginnyvee.com and we will do the rest.

We want funny selfies, cool selfies (but not nude selfies), single selfies or group selfies, selfies with pets, selfies of pets, selfies indoors or selfies outdoors, selfies in a car, selfies on a car, selfies near and selfies far. We want colored selfies of selfies in black & white, iPhone selfies, android selfies, nokia selfies or even BB selfies (if anyone has one). We want hi res selfies and low res selfies, selfies at home, selfies abroad, big selfies and small selfies

I think you get the message... so send us one...

EXCLUSIVE- VIDEO CLIP

Here is a very exclusive SNEAK PEAK at Ginny Vee's promo Video Clip

link: http://youtu.be/KutZrlhIhJ8


Ginny is a stunning new music artist that is taking her influences from Katy Perry, Rihanna, Beyoncé and with a retro touch of Madonna.
Ginny is hard at work in the studio completing her debut single, and EP ready to launch in August 2014. She is working on an entire set of images, videos, sounds and songs to bring something fresh and exciting for 2014. Here is a very sneak peek - teaser.

Her music is a stunning mix of strong melodies, deeply layered tracks that hark back to the work of Trevor Horne, combined with modern beats and influences - to bring a rich pop sound. Her vocals have been described in the music press as "Madonna singing Katy Perry"- which is a huge compliment.

Keep following Ginny  at www.ginnyvee.com
Instagram: @ginnyveemusic
Facebook: Facebook.com/ginnyveeofficial
Twitter: @ginnyveemusic

and more social media platforms.

Social Media

Don't forget you can all Ginny's social media feeds in one single place here Social Media



Visit and bookmark.

Few Updates

Been an incredibly hectic week with the adjustment of "Heaven n Back" at the studio. Roberto Cola the musician has done an amazing Job and it is sounding amazing.

In the meantime we have been developing more singles for the EP and the Album, and one of them has jumped out as the possible next single -- can't say anymore but we think people are gonna be dancing out of their seats when they hear it. Deep 80's melodies, up to date pop sound with a rocking dance rhythm that is just mind bendingly funky.

We have a new guitarist that has joined the team and WOW -- more details to follow very soon.

It's a small update as Ginny is running (as we type) to the Studio to lay down a first vocal track of this amazing new song. Then we have a dinner meeting with the producer and -- it's all go!!!

The challenge of sound

Today we wanted to highlight one of the more interesting aspects the sound engineers for Ginny Vee need to think about as the "Ginny Vee Project" gets underway.

Over the past few years there has been a major shift in not only where music is bought - but how music is listened to. And the Ginny Vee team is acutely aware of this as they engineer the sound layers into the songs.

It's one thing to build a song that will only be listened to by sound engineers #soundengineers or Music Producers #musicproducers that have access to studio grade music systems. Systems that are inside acoustically tuned studios. It is another to have someone with Apple Earbuds in, on a busy underground train.

The dynamic range of each system is so completely different. One of the key inputs from the sound design team has come from the new production company. they want to create the sort of sound that will be powerful and clear on the full spectrum of sound devices, compression formats and music players.

A source at Billboard in late 2013 stated that physical sales of music by CD (or the rebirth of Vinyl) accounted for about $13 Billion (down 50%) - while sales of digital versions of music were at about $10B and Apple's iTUNES owned a whopping 41% of that market.

Extremely interesting was the release of Beyoncé's new album BRAVE which was given a pre-release on iTunes only. This was shown to anger many "bricks and mortar" stores which had previously been the main distribution point for such artistic works.
( Article on release here)

With this shifting trend it is not only important to have different #masters of the song - that will help when various compression systems are used such as VEVO, YOUTUBE and iTUNES - but what Ginny wants to incorporate are sounds that are "compression" friendly. The bass lines, the drums, the synths and guitars are all being highly selected in meeting after meeting to ensure that when layered and mixed they will be as rich as possible on digital media in small earbuds, as they are on classic media. This is challenging as it must not detract from the artists brand and sound. Over the coming weeks the Entire Ginny Vee Project team will be focused on trying to achieve that delicate balance.