Do you want to know a secret?

Okay - so we have literally been getting hundreds of requests to Ginny that sort of go like this...

"How do you make it in the music world. How do you become a new music artist?"

Now this may seem strange that people are asking a relatively unknown music artist this kind of advice. You'd think they would be asking some of the greats in the music industry - so we asked back "Why are you asking Ginny?"

This is a very telling answer about the way the world has changed in the digital era.

The answer seems to go something like this. The young aspiring music artists no longer feel that the classic #a&R path is valid anymore. They think the record labels like #sonymusic #emi #warnermusic are all heading the way of the dinosaurs. Their huge promotion machines are less powerful in the digital age of #twitter and #facebook #youtube and #vevo. The power as we've been saying for the last year is in the hands of the fans not the companies.

Recording studios and technology were once so far out of reach of the masses that it was unthinkable that an individual could take it upon themselves to record a professional level song. But with the power of #apple and dedicated recording software like #protools - that power is in the hand of the individual.

So those people are not looking to the megastars that have already made it - they are looking to people like #ginny that are right in the eye of the storm - doing this through the power of social media. They want to know the real world experience of how she is managing to get a huge social media following - and getting her sounds out through digital media such as #soundcloud and #reverbnation.

Our initial project #astarmadebyyou was all about encouraging this type of venture - so we have decided to share ALL of the secrets that have been behind Ginny and her rapid rise to fame. Through this blog and one of Ginny's #google+ pages we are going to help people to learn from the lessons we have been learning.

There is no right answer! This industry is now a rapidly moving target - digital distribution like #spotify or #deezer #beats or a host of streaming services are already decimating #itunes.
The movement is that rapid. What we can share is what we know today - what is working and what is not. We have set up a YouTube channel where some of the production team will discuss what we have been doing - and where we are going and more importantly how we are doing it.

We feel we have amazing success with the Ginny Vee brand - but we can always be better. We hope that we will get support from fans and other musicians as we move forward with this project.

As an initial starting place we are sharing this youtube channel. Knowledge is not power any more- acting on the knowledge in the right way is - so we will share everything.

WATCH SOME USEFUL VIDEOS HERE

We have shared some of the videos that helped us to make sense of this ever changing world of musical promotion - demos - digital and the near future of this industry.
If you have a direct question then simply comment - of ask Ginny on her G+ or FB pages.

This will be fun.

Fans really defend their idols !!!

So we recently ran a small test marketing campaign -

We simply placed this picture on FaceBook...

We did not ask "Which is your favorite singer" or "which is your favorite girl" - we simply asked Which color you prefer.

The images are #shakira, #Katyperry and of course our #ginnyvee

The response has been quite interesting in terms of outcomes and the way that fans react. So here are some interesting results.

Over 60,000 people saw the image - and clicked on the photo.

#black got 40% of the vote with #blonde and #red getting 30% each

BUT - that was not the interesting thing about this #poll. What we found is that the majority of people ignored the question and simply named their favorite #musicartist.

#Shakira was by far nominated as the top artist by her fans - and that may be part of the fact that she has so many and on #facebook. But on #goolgeplus #katyperry won hands down.
(We didn't expect Ginny to stack up against these two mega houses of pop)

Yet - in terms of which artist was considered the best looking - #Ginny won by a small amount above #katy - So (of course we agree Ginny is the best looking by far). Yet no one asked "who is the best looking" - but it shows that in the world of pop #image is massive influencer on the following of an artist. #A&R, #recordproducers #musicproducers get a big boost if their artist is a great singer and #sexy.

Now here's some more interesting #facts about the vote. #perry fans were by far and away the most aggressive - with the strongest comments and by far the most #shares to other #katyperry sites across the web. There is such a loyal following to #katy and the #katycats. It was also very telling just how many commenters and likers had a name with #katy in it!!!

Whereas #shakira names and a predominant #fans tag to their names.

On #redheads - you cannot imagine how fiercely they #ginger and #redhead supporting public fought for Ginny. It seems there is a massive demand for more #redheaded singers in the world of pop. Maybe it removes some of the #stigma that #redhaired people feel. Although we want to sat we love #redhair and so does #ginny.

The biggest support for #redhair came out of the #twitter traffic with a massive support for #red.

We plan on running this campaign again across the networks with a slightly different theme - so watch out and keep voting.

Feedback always welcome

We get a lot of compliments for Ginny's Music - and a lot of great reviews.
But sometimes we need to know what song is the "best"

So if you use #google+ then it would help a lot of you could spend just 2 minutes to #vote on which is your favorite song (we hope you have one ;)

VOTE HERE 


This type of feedback helps a lot, especially as Ginny is getting back into the studio and your votes help us to know where we should concentrate. It's great for a #music #artist to make songs they like - but even better to make songs #you like.

Thanks for the help

#astarmadebyyou

Ginny Vee Heaven n Back EP part2

Ginny Vee Heaven n Back EP- Part 1

Did Ginny Just sing a new DISNEY song ?

One of things we do a lot of with Ginny Vee's #music is to get as many reviews and #crowdreviews as possible.
Many of these are not true #industry music #pundits - but that is not why we do it.

With Ginny we are trying to create songs that polarize the listeners...

why?

Well with songs you cannot please everyone all of the time. Some people that love #thebeatles may really not like #katyperry no matter how good each of them may be respectively.
So with the songs we are writing we are trying to hit a specific audience that LOVES the song.
What is a disaster is a song that everyone thinks is "okay". And scores a 5 out of 10 for Everyone.

With the song GRAVITY we seem to have hit that on the head. In our latest crowd review through #reverbnation we managed to totally polarize the review crowd.

The song either got a resounding 10 out of 10 or a resounding "I hate it".

Here are some of the negative reviews first to show how when people don't like a song they don't like it.

"Country, apple pie american. The easy listening quality almost makes it preachy. I don't like it. Too heavily enunciated, I don't care for the lyrics. This song could be a churchy, choirish tune, good for Sundays."

"the intro of the song wasn't the best and i didnt care too much for it. the artsit lacks her personality on the song and comes off a bit lame. i think the lyrics of the song don't have any character to them and are just as plain and lame as the artist. i think the beat of the song isn't composed enough to save the artist and the lyrics. the beat of the song is great and has a lot of different sounds to it that mix well with one another. the lyrics of the song have some structure t them and formation, but i think since that actual words and the artist isn't the best then the song doesn't work . i think the idea of the lyrics and message of the song was there."

"The echoing electronic background is distracting from the stronger vocals and other instruments. The singer is good, but she seems to dip lower in pitch than suits the song at times, and stretches her notes a bit longer than she can hold them. The song is trying to be upbeat and peppy, but lacks any sort of real energy. The backing echo and wail are both annoying in comparison to the rest."

"The beat was cool but did not really match the singer. That said its more or just the singer, she has to high pitched of a voice ... at the start. Once the guitar comes in she has a deeper voice and just sounds better. The lyrics do make sense just are kind of boring. This song gets a 6."

 We love to read the negative reviews as they help us to understand if we really made a big mistake in any of the songs or we just didn't appeal to the audience (you cannot please everyone. This feedback is taken by the #astarmadebyyou team very seriously -and is discussed in our weekly briefings with Ginny.

Many artists don't like the negative feedback - they find it hard to take Criticism - but that is what sets Ginny above many other #musicartists - she is a professional and takes a professional approach to her music. (How many other music artists would put up the negative reviews on their own blog?)

But what we also focus on is the positives. And this is where we get the most pleasure. The latest crowd reviews were exactly what we wanted for Gravity. They were totally polarized. Compare the above negative reviews with the following positive reviews.

The initial instrumentals within the introduction were distinctly rhythmic fast paced and artificially created. The vocals emerged relatively quickly and were female led and sat on top of the instrumentals which continued the same tune as what had been laid down during the introduction. The lead female vocalist had a smooth, rich and warm vocal performance. Full of shapely, round tones, she sung with a high level of lyrical clarity and displayed an impressive vocal range. Her accomplished vocal ability added to her passionate, emotion-filled and convicted performance. Initially, the rhythms and beats of the instrumentals in the introduction did not engage me personally, but the song did grow on me. This track is quite clearly professionally produced and displays a high level of talent. I feel it has the potential to do quite well.

This track is fascinating. This song makes me feel like I am in the jungle. Although this artist music is not for me but for people that enjoy life. I like how she talks about gravity in her song. this track is brilliant.

I really love the voice singing the meaningful lyrics! It is a relaxing song and very catchy. The singing is at very high quality throughout the whole song which is amazing. The melody in the background could be a tiny bit louder in the verses but otherwise the song is almost perfect! WELL DONE! i could listen to it all day!

I think that you have a little work to do ... JOKES!!!!!!!!!!!! this is amazing , and i definitely think that this absolutely great. Clearly a lot of time and wok has gone into this , "LET me dream the dream "I think that you are really good and should keep working hard so that you make it!The best elements are the vocals and the instruments

What is interesting about these crowd reviews is that when people LOVE the song they really love it - and that causes engagement with the artist and their music. We also like these reviews as they are "real" potential fans - not #musiccritics  - and they give a raw insight as a potential listener. They also show that many of the reviewers are not native English (which is important when we write #lyrics) In todays global market many of the expanding markets are in #latinAmerica or #asia. And most people are not first language English speakers. So although Ginny's Lyrics may to the #UK or #USA market appear to be "simple" or "Naive" or the meaning of the song - very "basic". We have done this on purpose to reach out to the emerging markets - so they can engage with an "english" lyric song and sing along.

Ginny is not going to appeal to mush to the UK or #American market - we know that from the #twitter and #facebook profiles that follow here and engage with her. So we need to take reviews that see if our #targetaudience is actually able to understand the meaning of the songs - engage and love them.

Our advice to all upcoming #music #artists - is that the music audience is changing rapidly - it is moving East and South - where the emerging economies are. If you want to compete in the next 10 years then you need to think beyond the classic USA and UK markets -- they are full of amazing talent and the fans have a very specific taste that is hard for non UK / USA artists to break into. This type of global crowd review can give amazing insights into the fan base and the way they think.

Over the next days we will be sharing some insights we have discovered for the various songs.
The most interesting for Gravity is that more than 50% of the reviews thought it was the next #disney song.

This sounds like a very interesting Disney song, the soft melody at first coaxes the listener into an amazing feeling, then picks up pace at just the right time, making the listener feel a strange sense of emotion due to the songs lyrics adding into the beat. Perhaps there can be a bit of a vocal clean up, but other than that, its an awesome song, that could be used in a film to show an inspirational moment take effect, the songs tune has a catchy ring to it as it speeds up and slows down, and still maintains a secure feeling.

Would love to know what you think about the sound of Gravity -- all feedback is great feedback.