Sunday, 26 October 2014

Fans really defend their idols !!!

So we recently ran a small test marketing campaign -

We simply placed this picture on FaceBook...



We did not ask "Which is your favorite singer" or "which is your favorite girl" - we simply asked Which color you prefer.

The images are #shakira, #Katyperry and of course our #ginnyvee

The response has been quite interesting in terms of outcomes and the way that fans react. So here are some interesting results.

Over 60,000 people saw the image - and clicked on the photo.

#black got 40% of the vote with #blonde and #red getting 30% each

BUT - that was not the interesting thing about this #poll. What we found is that the majority of people ignored the question and simply named their favorite #musicartist.

#Shakira was by far nominated as the top artist by her fans - and that may be part of the fact that she has so many and on #facebook. But on #goolgeplus #katyperry won hands down.
(We didn't expect Ginny to stack up against these two mega houses of pop)

Yet - in terms of which artist was considered the best looking - #Ginny won by a small amount above #katy - So (of course we agree Ginny is the best looking by far). Yet no one asked "who is the best looking" - but it shows that in the world of pop #image is massive influencer on the following of an artist. #A&R, #recordproducers #musicproducers get a big boost if their artist is a great singer and #sexy.

Now here's some more interesting #facts about the vote. #perry fans were by far and away the most aggressive - with the strongest comments and by far the most #shares to other #katyperry sites across the web. There is such a loyal following to #katy and the #katycats. It was also very telling just how many commenters and likers had a name with #katy in it!!!

Whereas #shakira names and a predominant #fans tag to their names.

On #redheads - you cannot imagine how fiercely they #ginger and #redhead supporting public fought for Ginny. It seems there is a massive demand for more #redheaded singers in the world of pop. Maybe it removes some of the #stigma that #redhaired people feel. Although we want to sat we love #redhair and so does #ginny.

The biggest support for #redhair came out of the #twitter traffic with a massive support for #red.

We plan on running this campaign again across the networks with a slightly different theme - so watch out and keep voting.











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