Friday 23 May 2014

Long Week - Working on Brand Image



It's been a long week for the entire team working on the Ginny Vee #brand. We've been refining in the studio to try and ensure we really get the right sound into the songs that defines the "sound brand" we want with Ginny Vee.

There's a certain set of sounds the musicians have been working hard on to ensure that the Ginny Sound is consistent across the entire range of #songs that she is working on. With this "guide" under the music we are adding the incredible #vocals of Ginny to give a unique  and stunning sound.

We've been asked many time is: How is the sound of Ginny Vee?


Well it's very much a modern pop sound - but we've been using some classic synths to generate rich deep layers in the tracks. Using a #midi input to capture the synth generated sounds into #protools where the tracks are meticulously built, layered and rendered. (we've been asked what we are using by some #techheads)

The sound engineers have been taking cues from the 80's and 90's to blend in with modern progressive beats, ambient sounds and some incredible new tools that give amazing effects with filters, fades and add vast space to the music.

Each track has a unique Ginny Vee Brand - but each and every one is a stand apart work - from up-beat almost dance tracks, to deep pop, to ballads, to funk. We've been working with talented session musicians that have added amazingly funky #guitar riffs, and rich #piano tracks. This blend of synths, loops, and real instruments is creating a very rich sound structure indeed.

Ginny has been laying down the vocals as we move to the final versions of the tracks - and we've been giving sneak peeks and Radio Press Kits out to gain feedback.




What has come out as a very constant theme is that Ginny Vee has a sound that is reminiscent of the early work of #madonna - yes a big claim but it's the critics that are telling us. And really - that is not a bad role model for vocals??

But don't be fooled this is not a copy of "Madonna" - it's a new sound, new vocals that have hints of one of the greatest pop stars ever. 

So as the "music brand" comes to life - the team has been recruiting image consultants, photographers and image experts. A huge part of the brand is in the image of Ginny Vee. But what is clear - she has a natural beauty and without doubt the #pictures that get the most comments and votes on #facebook (www.facebook.com/ginnyveeofficial) are Ginny's #selfies. (We've got a ton of requests of what camera Ginny is using for the latest #selfies - and we can say that we use exclusively #APPLE and the #iPhone 5s is used in the latest images).


To celebrate the success of the #selfies we have added a cool new feature to the #official Ginny Vee website (www.ginnyvee.com). It's what we call the #selfie page - a page where you can find #selfies by Ginny and by many of her #fans that have been sending us their #selfies. If you want your #selfie on the page - then simply mail one to info@ginnyvee.com 

For Ginny one of the most important things is #fan interaction - and Ginny and the team have been working hard to make sure we have regular updates on #facebook, #twitter and #instagram and #+google - our first four main social media pages for Ginny. And already she has over 40K followers across the various social networks. Ginny is first and foremost a #socialnetwork user - and you can interact with her on any of these channels - just look for @ginnyveemusic on any of the social media networks or directly from #google

It has been a huge amount of work - and well - it's only just started. The aim is to get the #fans incredible content in the form of exclusive #backstage, #interviews, #photos and ultimately amazing #music and #pophits. 
Already Ginny has some #videoclips online on #youtube but we are working hard on lots more - with some exclusive #backstage clips and #vlogs to come very soon. Stay with us as the #number1 priority is the #music and we are working on that night and day - getting all the other stuff as we can.

But we still need your help - and any of you that can help spread the word on any social media networks will be so helpful. This project was born as an innovative social experiment #astarmadebyyou and we still believe that #socialmedia will be the key driver for Ginny Vee and the "Ginny Vee project" - and that means we need your #help

Next week we will have some key updates from the #recordingstudio 

Keep watching.








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