The Ginny Vee Project

So in this intense crazy media filled world - what are the factors that make a "star"

What makes a "phenomenon"
In the past that power was owned by media corporations - record labels - publishing houses. But the world has changed radically in the past 10 years and the internet has become the determining factor in who becomes the next "star".

Twitter, Facebook, Google+, YouTube - all powered the social information revolution. In an instant information spreads like wildfire and from "zero to hero" can happen overnight.

This has put the POWER directly into the hands of INDIVIDUALS - just like YOU

Well this is not YOU - this is Miley Cyrus - and unless you've been sleeping under a rock for the past year you will know exactly the power of the media and more importantly the manipulation of the media to take this "character" and launch her into the number 1 Google search term for stars.

Much of this has been driven by the initial Tweet wave after the infamous MTV awards - but millions of tweets and re-tweets added up to make a overnight sensation. The power of the people.

From nowhere  through the power of the media

Love them or hate them - One Direction  - you can't ignore that this group of guys was blasted from obscurity to superstardom through the X-Factor program. But that was just the beginning - it was the social media, and the hard core fan base that have made them the world biggest pop group!

Are you getting it yet? - It is YOU that can do this.

Do Nothing - or change a life - YOU decide

So here we come to the core of this project. What it is all about. We have a basic "Product" called Ginny Vee - that has a ton of potential. She can sing, act and dance. She looks great and she is willing to be propelled into the spotlight (and that's not for all of us!)

Her rise to fame and the building of the Ginny Vee Brand (we will get to all that good stuff later) will be built by CROWD voting - and CROWD promotion - and that means YOU.

We already have some early draft for songs, videos and imagery for Ginny -- but that does not mean it will go in that direction - or take that path. The idea is for the "crowd" to own Ginny and give input directly to us via voting, comments email and a whole host of interactions to "have your say" in where we take Ginny. 

How often in your life do YOU get to actually make a star?

How does it happen?

This blog will be the core for information and requests to the "Fan" base that you can decide to become part of. You don't even have to really like the product - but you can still help to demonstrate the power of social media - and have some fun as you go.

We will post links and videos and requests to the fan base. And YOU will help us to drive the direction - make the decisions and determine the future of Ginny - yep you own a piece of her.

We will need you promote- promote and promote some more EVERYTHING that Ginny puts out there. Her success will come via social media push and pull. From people posting and reposting links across social media. It will come as a series of  TASKS that will help to drive the social buzz - a coordinated push on the social media. It's that easy!

The more people we get involved - and the faster we do it - the bigger the social media hype grows and then it starts to spiral.

What will happen?

We have no idea - it could be a huge success - a marginal "yeah whatever" or a massive success that will be talked about for years across the social media - but it all depends if YOU can be bothered to do your part.

If you do nothing - just walk away saying "Nah - another bullshit thing" - then fine - and we thank you for your time.

BUT - if you start by posting a few links to this blog on your social media - then tut's how we start. Get your friends here to come and help this social experiment. You never know it could be cool to build a star!!!

YOU DECIDE ------

Next: The first tasks to get this underway...